Dear Mr./Mrs/Ms. [Manager's Last Name]:
I have been a member of this company's sales and marketing team for the past 4 years, but my salary is currently beneath the average for our industry and I have gone above and beyond in my duties.
I believe that my contributions to the sales and marketing team were vital. Over the past year, the work I have been performing became especially challenging, but I lived up to these challenges and continue to learn and grow as my responsibilities increased.
The following is a list of my accomplishments that helped the sales and marketing department prosper over the past year:
I wrote a proposal for a client who was thinking about ending his relationship with us. Instead, this client renewed his contract and increased our revenue by $500,000.
I became part of a team that attracted new clients who provided the company with $1.3 million in revenue.
I implemented a research study that I created that provides us with valuable information about our target market and the industry. The sales team continues to use it to introduce our brand to potential clients.
I was a part of a team that evaluated how the company operates. I helped the management team recognize where money was being wasted and saved the company millions of dollars in the process.
I attended several professional meetings that raised our company's standing in the industry.
I trained interns who took over some of the routine duties in the sales and marketing department. This made it possible for more senior members to concentrate on retaining and expanding our current clients.
I trust that you will offer me an amount that more accurately reflects the position that I currently hold and the value that I offer to the company. Thank you for your time and consideration.